TOP RTB (REAL-TIME BIDDING) GEHEIMNISSE

Top RTB (Real-Time Bidding) Geheimnisse

Bid shading is more than just a catchy phrase; it’s a response to the paradigm shifts in programmatic advertising. The…Publishers realize increased revenue and fill rates, access to a wider variety of buyers hinein an auction format, and visibility into who is buying their inventory. Publishers use demand-side platforms to organize and automate

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